jessica hagmaier
EXPERIENCE & DESIGN PORTFOLIO
welcome to my world!
Experienced business
& Creative Professional
I’ve been a creative and business professional for over fifteen years, with a focus on business operations, strategy, and graphic and website design. I’ve led teams and departments, streamlining operations and making them run smoother. My knack for event planning, client development, customer service, and project management always brings top-notch results and builds strong client bonds. I’m all about strategy and design, with a real passion for driving business growth through fresh, innovative solutions.
During my career, I’ve worked with brands and clients of all types, sizes, and industries, including Nautica, Various NFL, MLS, and Premier League Teams, Alivecor, Choice Hotels, XR Health, Harley Davidson, Mixhalo, ZUP Watersports, Gladiator Watersports, and more.
work history
Experience
& Positions
Freelance Designer
January 2019 to Present | Dallas, TX
Key Responsibilities:
- Orchestrated full spectrum of operational functions for a freelance business, encompassing meticulous project planning, budget allocation, client relations, and project execution.
- Proficient in cutting-edge advancements and trends within graphic and website design, encompassing brand establishment, UI/UX design, wireframing, mockups, ADA compliance, and programming integrations.
- Skillfully negotiated contracts and devised a streamlined client onboarding system to enhance project execution and delivery efficiency.
- Devised and implemented robust operational strategies across diverse web and social platforms to elevate brand visibility and client engagement.
- Personally led and delivered comprehensive graphic design, website development (including e-commerce platforms and UI/UX enhancements), and brand refinement initiatives for a diverse clientele.
Director or Business Development
April 2018 to November 2018 | Denver, CO
Key Responsibilities:
- Directed marketing and client development initiatives, overseeing the comprehensive development of the corporate brand, encompassing logo design, website development, sales materials, promotional content, and establishing a consistent brand tone and voice.
- Reviewed and authored proposals, leveraging graphic design and video creation to enhance presentation quality.
- Managed company registrations across platforms such as SAM.GOV, SBDC, and SBA.ORG, ensuring compliance and eligibility.
- Orchestrated the company’s overarching marketing strategy, from collateral and campaign design to execution, driving growth and engagement through social media channels.
- Developed and documented streamlined business processes to optimize efficiency and clarity within the organization.
Reason for Leaving: Owners dissolved partnership in November 2018.
Director of Operations & Business Development
August 2012 to April 2018 | Houston, TX
Key Responsibilities:
Managed client development and retention efforts, maintaining effective communication and overseeing contract execution to ensure client satisfaction.
Created, refined, and executed proposals, developing company collateral used by prospects to facilitate decision-making processes.
Successfully planned and executed multiple conferences annually domestically and abroad, accommodating 100-350 attendees, clients, and speakers per event.
Provided leadership in employee oversight and management, while also designing, constructing, and maintaining multiple company websites, incorporating graphic and video design elements.
Spearheaded the development and execution of comprehensive marketing strategies to enhance company visibility and reach.
Meticulously managed event and company budgets, ensuring adherence to financial guidelines.
Led the new hire process and managed the payroll process.
Supervised short-term and special projects, consistently researching innovative cost-reduction methods to enhance efficiency and productivity.
Conducted general bookkeeping for two bank accounts and three credit cards, managing a cash flow exceeding one million dollars.
Prepared profit and loss statements, alongside other financial reports, and formulated strategic plans and yearend reviews to assess company growth, success, and future direction.
Reason for Leaving: Departed on great terms to pursue an opportunity with cybersecurity start-up, The Rysk Group. I still maintain a professional relationship with the company owner to this day.
do it anyway
just a few
EXAMPLES OF SOME OF
my favorite work.
ZUP Watersports
During the several years I worked with ZUP, I designed a diverse range of materials and products including tangible products, private-label retail lines, and impactful store displays. I crafted compelling graphic assets including eye-catching ads and product catalogs. My work also included creating engaging kiosk and tradeshow displays, optimizing Amazon product listings, branded apparel, and physical and digital flyers and banners for various promotional activities and events. Each project focused on driving visibility, engagement, and growth for ZUP.
Note: I designed all the products featured in these images, including the product catalog.
VITAL U
Project Overview: Vital U sought a transformative brand redesign to revitalize its image and better align with its evolving market presence. The previous branding, characterized by simple botanical designs with feminine undertones, needed a complete overhaul to reflect a bolder and more collegiate aesthetic with masculine nuances.
Scope of Work:
- Logo Design: Crafted a new, dynamic logo that embodies the robust and collegiate nature of the reimagined brand identity.
- Brand Color Palette: Developed a striking color palette to replace the former botanical tones, incorporating bold hues that reinforce the new, more assertive brand personality.
- Brand Style Guide: Compiled a comprehensive style guide detailing the new logo, color palette, typography, brand tone, and imagery guidelines to ensure consistent application of the brand identity.
- Product Mockups: Created detailed mockups to visualize the brand’s new look across various products, showcasing how the redesign translates into tangible items.
- Web/Mobile Mockups: Designed intuitive web and mobile interfaces that align with the new brand identity, focusing on user experience and visual coherence.
Financial Services Client
As a third-party design consultant, I overhauled the client’s visual identity to reflect their desire for contemporary aesthetics and a modern, streamlined website. The new sophisticated color palette consisted of deep blues and greens, accented by gold tones and accents. The client also requested the integration of aesthetic and visual elements inspired by wood and sunlight to further reinforce the elements in their logo.
The redesigned website mirrors the refreshed brand identity, providing a streamlined user experience. The layout emphasizes intuitive navigation, with a clear presentation of key information and services. Dynamic visuals and interactive elements engage users, while a reorganized content strategy highlights expertise through case studies, testimonials, and detailed service descriptions, all within a fully responsive design that adapts seamlessly across devices.
Apex Hospitality:
Full Brand and Website Design and Development: View Site Here
Client Website: Before
Client Website: After
Apex Hospitality:
Full Brand and Website Design and Development: View Site Here
Additional Examples
Left: As an independent design consultant, I revamped the client’s website to align with their vision for a modern aesthetic and enhanced user experience. In addition to updating the color palette and user flows, I leveraged the client’s logo to create visual interest, incorporate brand accents, and reinforce their brand identity throughout the newly refreshed site. Mockups created in Adobe Xd.
Below: I have collaborated with multiple companies on a range of product and packaging projects, ensuring that every detail—from initial mockups to final products and retail packaging—met all necessary specifications. This included precise dimensions, Pantone colors, print requirements, bar codes, and more, with all final, print-ready files and assets delivered to the highest standards.
Above: As an independent design consultant, I revamped the client’s website to align with their vision for a modern aesthetic and enhanced user experience. In addition to updating the color palette and user flows, I leveraged the client’s logo to create visual interest, incorporate brand accents, and reinforce their brand identity throughout the newly refreshed site. Mockups created in Adobe Xd.
Below: I have collaborated with multiple companies on a range of product and packaging projects, ensuring that every detail—from initial mockups to final products and retail packaging—met all necessary specifications. This included precise dimensions, Pantone colors, print requirements, bar codes, and more, with all final, print-ready files and assets delivered to the highest standards.
a few personal and
professional highlights
I started my freelance design business in January of 2019. Since its inception, either directly or through business relationships, I’ve had the pleasure of working with dozens of companies, brands and individuals to bring their vision and goals to life.
Major Work Includes: Nautica, Various NFL, MLS and Premier League Teams, Alivecor, Choice Hotels, XR Health, Harley Davidson, Mixhalo, ZUP Watersports, Gladiator Watersports, Texas Humane Legislation Network, Velocity Ammo, Buydeem and more.
Industry Experience Includes: Professional sports, major retail, technology, healthcare, non-profit sector, law firms and other professional services, major hotel brands and more.
Founder/Editor-in-Chief of an award winning print and digital magazine in physical and digital publication from 2007-2012.
Interviews included: Wiz Khalifa, Bun B, Freddie Gibbs, Amar’e Stoudemire, Chamillionaire, DJ Ill Will, Joseph Addai, C Murder, Big Krit, DJ Mr. Rogers, Lil Flip, & Visanthe Shiancoe. (2007-2011)
WINNER: Online Magazine of the Year
Southern Entertainment Awards – 2011
Served as the Interim West Coast Editor-In-Chief for three months.
Interviews Included: Three Six Mafia, David Banner, One Block Radius, Colby O’Donis, Daz Dillinger, 2 Pistols. (2008)
At the end of 2018, I assisted a former NFL Player in bringing his More Than Football YouTube Docuseries to life.
Brand Development: Website design and development, name creation, marketing strategy and content creation, creation and design of sponsor proposals and media kits.
General Operations: Managed and scheduled staff, talent and videographers; ensured sponsor value was delivered; day-to-day operations and tasks
Project production: Interviewed players and trainers for use in series; worked through final edits/production with videographers, producers and operations team; oversaw promotions.
2018: Graduated from University of Texas at Arlington – Bachelors of Science: Emphasis in Business and Marketing
2016: Graduated from Houston Community College – Associate of Arts
2003: A Prince is Born!
High School Athletics: Volleyball. Basketball. Track.
Track: Placed 9th in Europe for Triple Jump and 2nd for Sprint Medley (2000).
Basketball: Named to every All-Tournament Team (5+), as well as KAIAC All-Conference. Recorded multiple double-doubles and even one triple-double (2003).